""We realized years ago that it was better for our franchisees if we created an overall technology bundle. We have buying power because we represent thousands of hotels that allow us to get things at a lower price.""
""Strickland says that these infrastructure investments have also made it easier for Wyndham to deploy generative AI features.""
""They came back with a list of 72 requests, such as adding EV charging stations. Several concepts were consolidated and led to the creation of the AI-enabled guest engagement platform, Wyndham Connect.""
Wyndham Hotels & Resorts operates about 8,400 hotels globally, focusing on a franchising model that emphasizes sprawl. The company has invested $450 million in technology since 2018 to standardize operations and reduce vendor reliance. Scott Strickland, the chief commercial officer, oversees a technology overhaul that includes cloud migration and a centralized reservation system. Feedback from franchisees led to the development of Wyndham Connect, an AI-enabled platform that enhances guest engagement through proactive communication and mobile check-in capabilities.
Read at Fortune
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