"But IAB CEO David Cohen refutes that narrative. "There's a lot of companies that are hurting in the current environment," he said in an interview with AdExchanger after his opening speech Monday addressing attendees at the Palm Desert, California, event. "The health of the publisher community is critical to the health of our overall business." "If we don't have publishers, we don't have content," he added. "What are we optimizing What are we reading? What are we engaging with? It's a problem.""
"On stage, he railed against AI companies who train their models on publishers' content without compensating them. "Every single company that is training and building these AI tools without compensating publishers is free riding on their investments," he said. "Free riding isn't just unfair. It's stealing." To that end, he introduced Accountability for Publishers Act. The proposed legislation would mandate that companies that use the publisher content to trade models -presumably including IAB members like Google - would need to pay for that content."
IAB began as a trade group during the dot‑com boom to support publishers and turned 30 this year. The organization now includes brands, agencies, tech platforms and creators. The organization faced online critiques that it had drifted from publisher-focused roots. IAB leadership emphasizes that the health of the publisher community is critical to the overall digital advertising ecosystem. IAB characterizes AI companies that train models on publisher content without compensation as free riding and stealing. IAB introduced the Accountability for Publishers Act to mandate payment from companies that use publisher content to train models. IAB priorities include ensuring AI companies compensate publishers and standardizing measurement and connected TV (CTV).
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]