"Better alignment across sales and marketing, especially in terms of data, is a key problem for B2B brands. By using one data set across the two departments, we can align reality with opinions and remove pain points and friction between teams."
"Now we can identify when the account is ready, who is on the buying team, and whether these are ideal personas for the business. We can then work out the best ways to reach out to them and what messaging and execution channels to use."
"We've just launched a new product called Conversational Email which allows users to do just that. It's a great way to take advantage of reaching out to a lead right at the moment they are ready."
Latané Conant, a leader in account-based marketing at 6sense, highlights the necessity of aligning sales and marketing through unified data sets. This alignment helps to eliminate friction and improve the B2B buying process. By leveraging extensive data on the buyer journey, particularly in the early stages, 6sense can identify when accounts are ready to engage and determine the ideal personas involved. The launch of their new product, Conversational Email, exemplifies this approach by enabling timely outreach to leads at the moment they are ready to buy.
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