The article highlights a notable 36% year-over-year increase in video view time within apps, underscoring the growing importance of video content, which now outperforms other post types by 1.4x in engagement. However, it critiques the vague advice to "be creative," recognizing the challenges of producing unique content. Additionally, it references LinkedIn's guidelines for video ads, suggesting a duration of 15-30 seconds for top-of-funnel awareness campaigns, while allowing longer formats for deeper engagement, ideally under two minutes.
Video view time in the app has increased by 36% year-over-year, while video content now generates 1.4x more engagement than other post types.
When it comes to video ads, LinkedIn recommends keeping ads between 15-30 seconds for top-of-funnel awareness campaigns. Deeper engagement formats can run longer but ideally under 2 minutes.
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