"Magellan AI provides a complete view of how campaigns perform across the media mix. Advertisers want clearer insight into how every channel contributes to outcomes."
"Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance."
"By combining Magellan AI's attribution technology with our proprietary in-market simulcast data, we're providing brands with deeper visibility into how broadcast radio works alongside podcasts, streaming audio, connected TV, and other channels to drive meaningful results."
Magellan AI is expanding its partnership with iHeartMedia to enhance radio advertising metrics. This new agreement integrates radio metrics with podcasts and streaming audio into a unified measurement framework. The tracking includes user actions such as web visits, form fills, and purchases linked to radio exposure, termed full funnel results. This collaboration aims to provide advertisers with clearer insights into the contributions of various channels to campaign outcomes, enhancing visibility into the effectiveness of audio advertising.
Read at RAIN News
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