Blurbs is a startup designed to assist marketers in understanding the myriad ad tech and mar tech vendors available in the ecosystem. Founded by experienced professionals from PebblePost, the company emerged from a consultancy focused on ad tech sales. It aims to address the confusion faced by retailers and marketers due to the overwhelming number of indistinguishable vendors. By allowing users to define project budgets and scopes, Blurbs helps simplify the vendor selection process for specific marketing needs. The founders are currently seeking seed funding but are cautious based on their past experiences with startup financing.
The Blurbs platform allows marketers to explore and scrutinize assorted ad tech vendors and point solutions, helping to clarify the roles these companies play in the ecosystem.
Founders Tom Gibbons, Tom Barbaro, and Sean Simon started Blurbs as a side project after being frustrated with the lack of clarity surrounding programmatic vendors.
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