"Meta's got some new enhancements for its lead generation ads, including AI-powered targeting, and verification and lead nurturing tools for your promotions. First off, Meta's making its Advantage+ leads campaign option available globally, so more marketers can tap into the power of its AI-powered targeting. Meta's also testing third-party messaging templates integrations (via Manychat and Botcake), while advertisers can now also create one campaign that generates leads through both website and instant forms."
"Meta's also testing third-party messaging templates integrations (via Manychat and Botcake), while advertisers can now also create one campaign that generates leads through both website and instant forms. In terms of streamlining, a dvertisers will now be able to optimize for a single conversion event directly in the ad creation flow, which will then guide Meta's AI targeting to optimize for that outcome."
Meta introduced enhancements for lead generation ads that include AI-powered targeting and lead verification and nurturing tools. Advantage+ leads campaigns are now available globally to expand AI-driven targeting reach. Third-party messaging template integrations via Manychat and Botcake are being tested to support automated conversational flows. Advertisers can create a single campaign that generates leads from both website forms and instant forms simultaneously. The ad creation flow now allows optimization for a single conversion event, directing Meta's AI targeting toward that specific outcome. The combined features simplify setup and improve conversion efficiency for promotional campaigns.
Read at Social Media Today
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