"Meta today (Sept. 11) announced a suite of product solutions for advertisers, including tools meant to help brands more easily tap into culture, per details shared with Marketing Dive. The solutions were unveiled at the company's Brand Building Summit. Updates include expanded access to Reels trending ads, which use artificial intelligence (AI) to generate the most culturally relevant Reels inventory for brands to place their content near. JCPenney and SharkNinja have already found success with the solution."
"Meta is helping brands tap into the cultural conversation with its latest slate of product solutions. Campaigns on Meta's platforms are 66% more cost effective at building brands versus an average channel, according to details shared in a company blog post. Many of its new updates center around its strengths in AI, particularly for driving more personalized discovery, continuing what has become a major focus for the tech giant."
"Among its updates is expanded access to Reels trending ads to all interested advertisers with a Meta sales rep. Previously, the format was being tested in a limited, closed beta. Reels trending ads leverage AI to help brands place their content alongside the most relevant, trending and brand-safe video content. In early tests, Reels trending ads have driven a 20% boost in unaided awareness, on par with YouTube Select (+20%) and besting TikTok Pulse (+14%), per release details."
Meta announced new advertising products aimed at helping brands tap cultural trends and improve ad relevance. The updates include expanded access to AI-powered Reels trending ads that place brand content near culturally relevant, brand-safe video inventory, with early tests showing a 20% unaided awareness lift. Meta added new ad formats on Threads and simplified ad setup. A value rules tool for awareness and engagement objectives lets advertisers guide Meta's AI to prioritize delivery to the most relevant audiences. Meta claims campaigns on its platforms are 66% more cost effective at building brands versus an average channel.
Read at Marketing Dive
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