"Nexxen's partnership with Unity allows advertisers to access premium mobile environments and gaming inventory through its demand-side platform, enhancing their video advertising capabilities."
"Mobile gaming is one of the most time-intensive forms of engagement, with the average mobile gamer spending approximately 8.5 hours per week playing."
"By integrating Unity's in-app inventory into Nexxen's platform, brands can seamlessly extend their video footprint into high-attention mobile contexts without adding new tools."
"The traditional web is becoming less predictable, from signal loss to AI-driven behavior shifts, making the integration of deterministic signals crucial for advertising."
Nexxen has partnered with Unity to integrate in-app mobile supply into its advertising platform, enhancing access to premium gaming inventory. This collaboration allows brands to extend their video advertising into mobile contexts without additional tools. Mobile gaming engagement is significant, with users spending an average of 8.5 hours weekly. Unity supports a large user base, with many top mobile games built on its engine. The integration addresses challenges in traditional web advertising by relying on deterministic signals, ensuring durability and addressability amid changing digital landscapes.
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