"As first reported by The Wall Street Journal, Hagedorn is to take up the role of North American chief executive for Omnicom Media Group, which works with the likes of McDonald's and PepsiCo. Hagadorn will replace outgoing media boss Page Thompson, who is retiring after more than four decades with the holding giant. Having worked with the group for 15 years, Hagedorn has played a significant role in the scaling up OMG's data and analytics business."
"In his new role, the exec will be tasked with driving Omnicom's push into e-commerce services and ramping up the use of Omni - a marketing system that stores anonymized consumer data from various providers across the different operating units within Omnicom. Dovetailing the appointment, the business has promoted its chief of investments John Swift to the newly-created post of chief operating officer for North America at Omnicom Media Group."
Omnicom Media Group appointed Hagedorn as North American chief executive, replacing Page Thompson, who is retiring after more than four decades. Hagedorn has worked with the group for 15 years and helped scale OMG's data and analytics business; he founded Hearts & Science and launched Annalect Group to deliver big data and programmatic strategies. The role includes driving Omnicom's push into e-commerce services and expanding use of Omni, a marketing system that stores anonymized consumer data across operating units. John Swift was promoted to chief operating officer for North America. Rival re‑engineering and competition from Facebook and Google increase industry pressure despite recent organic revenue growth.
Read at The Drum
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