"OpenAI is making it easier for e-commerce companies to run ads on ChatGPT, adding automation that lets retailers generate ads directly from their product catalogues rather than building them one by one. To be clear, the ad itself looks the same to the user. The so-called "product feed" campaign will still appear in the same placement as any other ChatGPT ad - below the response, clearly labelled as sponsored. What's new is what's happening behind the scenes."
"Retailers connect their product catalog, set filters for which products are eligible and let the platform handle the rest, generating ads automatically from product names, images and attributes in the feed. For a brand with thousands of products that's what makes running ads there actually viable. Until now, retailers have been able to upload their product catalogs to ChatGPT so the platform can surface accurate prices, availability and product information when someone asks a shopping question."
"But there was no way to connect that data to paid ads. Brands wanting to advertise had to build their campaigns manually, product by product. Now the same catalog that powers their organic presence can generate their ads automatically. The setup will be familiar to anyone running shopping campaigns on Google. Retailers largely repurpose the same structured product file they already send Google, lowering the barrier to entry considerably."
"OpenAI is currently asking new e-commerce partners to submit a sample of 100 products before sharing their full catalog. The platform can handle up to a million SKUs per advertiser, said another ad exec briefed on the update. No public launch date has been given. "Adding automations to generate ads from a product cata"
OpenAI is adding automation that lets e-commerce companies create ChatGPT ads directly from their product catalogues. The ads appear to users in the same placement as other ChatGPT ads, labeled as sponsored below the response. Retailers connect a product feed, apply filters to select eligible products, and the platform generates ads automatically using product names, images, and attributes from the feed. Previously, catalog data could support accurate shopping answers, but paid ads required manual campaign creation for each product. The new setup resembles Google shopping campaign workflows by repurposing structured product files. OpenAI is onboarding partners by requesting a sample of 100 products first, and the platform can support up to a million SKUs per advertiser, with no public launch date provided.
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