"OpenAI is making it easier for e-commerce companies to run ads on ChatGPT, adding automation that lets retailers generate ads directly from their product catalogs rather than building them one by one. To be clear, the ad itself looks the same to the user. The so-called "product feed" campaign will still appear in the same placement as any other ChatGPT ad - below the response, clearly labeled as sponsored. What's new is what's happening behind the scenes."
"Retailers connect their product catalog, set filters for which products are eligible and let the platform handle the rest, generating ads automatically from product names, images and attributes in the feed. For a brand with thousands of products, that's what makes running ads there actually viable. Until now, retailers have been able to upload their product catalogs to ChatGPT so the platform can surface accurate prices, availability and product information when someone asks a shopping question."
"But there was no way to connect that data to paid ads. Brands wanting to advertise had to build their campaigns manually, product by product. Now the same catalog that powers their organic presence can generate their ads automatically. The setup will be familiar to anyone running shopping campaigns on Google. Retailers largely repurpose the same structured product file they already send Google, lowering the barrier to entry considerably."
"At least one retail brand has already gone through the process via Criteo, OpenAI's first ad tech partner, and found it more straightforward than expected, according to an ad buyer running those campaigns. To win over others, OpenAI is currently asking new e-commerce partners to submit a sample of 100 products before sharing their full catalog. The platform can handle up to a million SKUs per advertiser, said another ad exec briefed on the update. No public launch date has been given."
OpenAI is adding automation that lets e-commerce companies generate ChatGPT ads directly from their product catalogs. The ads appear in the same placement as other ChatGPT ads, labeled as sponsored below responses. Retailers connect a product feed, apply filters for eligible products, and the platform generates ads using product names, images, and attributes. Previously, catalogs could power accurate shopping answers, but paid ads required manual, product-by-product campaign creation. The new approach reuses structured product files similar to those used for Google shopping campaigns, lowering setup effort. OpenAI is onboarding partners by requesting a sample of 100 products and supports up to a million SKUs per advertiser, with no public launch date provided.
Read at Modern Retail
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