"The so-called "product feed" campaign will still appear in the same placement as any other ChatGPT ad - below the response, clearly labeled as sponsored. What's new is what's happening behind the scenes. Retailers connect their product catalog, set filters for which products are eligible and let the platform handle the rest, generating ads automatically from product names, images and attributes in the feed."
"Until now, retailers have been able to upload their product catalogs to ChatGPT so the platform can surface accurate prices, availability and product information when someone asks a shopping question. But there was no way to connect that data to paid ads. Brands wanting to advertise had to build their campaigns manually, product by product. Now the same catalog that powers their organic presence can generate their ads automatically."
"The setup will be familiar to anyone running shopping campaigns on Google. Retailers largely repurpose the same structured product file they already send Google, lowering the barrier to entry considerably. At least one retail brand has already gone through the process via Criteo, OpenAI's first ad tech partner, and found it more straightforward than expected, according to an ad buyer running those campaigns."
"To win over others, OpenAI is currently asking new e-commerce partners to submit a sample of 100 products before sharing their full catalog. The platform can handle up to a million SKUs per advertiser, said another ad exec briefed on the update. No public launch date has been given."
Retailers can run sponsored ads on ChatGPT using a “product feed” campaign that appears in the same placement as other ChatGPT ads, labeled as sponsored. The change is behind the scenes: retailers connect a product catalog, apply filters for eligible products, and let the platform generate ads automatically from product names, images, and attributes. Previously, catalogs could power accurate shopping answers, but paid ads required manual campaign building for each product. The new approach makes large catalogs viable by linking the same structured data used for organic shopping to advertising. Setup resembles Google shopping campaign workflows, and OpenAI is onboarding partners by requesting a sample of 100 products first. The platform can support up to a million SKUs per advertiser, with no public launch date provided.
Read at Modern Retail
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