"The campaign was activated in New Zealand at 30 prime locations across Go Media's large format digital billboard network, utilizing the Hivestack DSP and dentsu's D4 platform."
"Using the Hivestack DSP and dentsu's proprietary platform D4, the campaign was able to geofence PlaceMakers stores, delivering thousands of relevant creative variations on the fly based on weather forecast."
"The success of the initial campaign resulted in PlaceMakers' decision to extend the flight of the campaign from a 4 week period to running the campaign all year round."
"Over 400,000 impressions were delivered within the first 4-weeks of the campaign window, showcasing the effectiveness of the dynamic creative approach."
PlaceMakers launched a dynamic creative campaign in New Zealand to boost product awareness and purchase intent. Utilizing Hivestack's DSP and dentsu's D4 platform, the campaign targeted audiences with real-time, geo-specific ads based on weather forecasts. Activated across 30 digital billboards, the campaign delivered tailored messages to different locations, adapting to changing weather conditions. The initial success led to an extension of the campaign, achieving over 400,000 impressions in four weeks and enabling thousands of creative variations.
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