""The Roibox acquisition will complete our JHexagon framework and give us the opportunity to offer a unique solution aiming at adding geographical differences as a key variable into the strategic decisions of media planning and communication for a Brand.""
""At Roibox, our mission is to help businesses around the world adopt and utilize geospatial analytics in their marketing, enabling greater marketing transparency and better return on investment.""
Roibox, a Latvian company, will integrate into JAKALA's JHexagon framework, revolutionizing media planning by redefining investment strategies for micro-areas. This merger allows JAKALA to provide a unified brand perspective and implement an omni-channel strategy. The incorporation of Roibox's data products will improve customer engagement and optimize advertising campaigns. Key executives express excitement about the potential of geospatial analytics to transform marketing services and enhance return on investment for businesses globally.
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