Salah Abukhaled, owner of Royal Home Flooring in Bridgeview, Illinois, is battling Google over exorbitant ad costs that he argues are severely harming his business. For the past nine years, Abukhaled has invested millions in Google Ads, with costs reportedly hitting nearly $1 million in just five months for a click. The switch to Google's Smart Bidding strategy has further escalated expenses without clear pricing information, leaving him frustrated and struggling as material and labor costs simultaneously rise.
I knew if I want to go ahead and succeed in this business, I have to be on the web.
Why am I paying this much?
It's crazy. I swear. I mean, we struggle enough as business owners. The cost of the materials is going up. The labor is going up too.
What is not clear when it comes to Smart Bidding is pricing.
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