As a federal law looms over TikTok, the app temporarily shut down, leaving many creators anxious about their income. This highlights the instability within social media platforms. In response, LTK provides influencers a means to earn commissions and build a stable community across various sites. Cofounded by Amber Venz Box, LTK connects over 350,000 creators with retail partners, facilitating significant annual sales. Venz Box emphasizes the struggles creators face, particularly the diminishing returns on investment in social media, making LTK an essential tool for monetization and audience growth beyond individual platforms.
Every creator I talk with says they're seeing less and less return on investment from their social posts. How do you handle that trend as a company?
The incident laid bare a common problem creators face: As social media algorithms change and platforms fold and emerge, creators need to find a way to grow their following.
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