"Across industries, businesses are noticing a sharp decline in their organic website traffic - even when their Google rankings haven't changed. The culprit? The rise of AI-powered search engines like ChatGPT, Google Gemini, and Perplexity. As more users turn to these generative tools for quick, summarised answers, fewer are clicking through to the traditional "blue links" that once drove the majority of web traffic. Content is still being read - but now it's being read by AI models, not human visitors."
"This shift has created a new challenge for marketers and website owners: how to stay visible when AI engines summarise information instead of showing search results. In response, forward-thinking marketing teams are adopting AI Search Optimization (AISO) - a new approach to ensuring that a brand's content is recognised, cited, and trusted by AI systems that increasingly shape online visibility."
"Founded in 2017 by husband-and-wife duo Freddie Nuttall and Gabriela Darblade, toopixels has earned a reputation for driving measurable growth through intelligent digital marketing. Now, the agency is extending its expertise into the next frontier of SEO: ensuring businesses are recognised and referenced by AI search engines that increasingly replace traditional Google results. A New Era of SEO - And a Major Shift for Businesses"
AI-powered search engines like ChatGPT, Google Gemini, and Perplexity are delivering concise, summarised answers that reduce click-throughs to traditional search results. As users adopt generative tools for quick answers, organic website traffic is declining even when Google rankings remain stable. Content continues to be consumed, but AI models often surface information without linking back to source websites, diminishing direct brand visibility. Marketers are implementing AI Search Optimization (AISO) to ensure content is recognised, cited, and trusted by AI systems. toopixels, founded in 2017 by Freddie Nuttall and Gabriela Darblade, is expanding services to help clients gain AI-driven recognition.
Read at Business Matters
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