"In fact, 68% of B2B marketers say that consistent lead generation is tough. That's why you need to enforce the best business lead generation ideas and abandon old, outdated methods that are no longer providing you with decent results. For instance, cold outreach used to be the norm a few years ago. However, we are seeing a massive shift where marketers follow a more strategic approach instead of the usual spammy calls and emails."
"Additionally, even online ads don't have the same effect they used to in demand generation for SaaS. We're all consuming so many ads that we've been pushed to use ad blockers. Therefore, potential buyers may not even view your ad, resulting in ad underperformance. That's why you must find new content strategies to generate new leads on a consistent basis and win over your audience's trust and loyalty."
"Establishing thought leadership is a key priority for many eLearning and HR tech brands, as it helps them build trust among their audience. Since SaaS lead generation is hard in this highly congested field, your content should be carefully thought out and for every stage of the sales funnel. Starting with in-depth articles and eBooks, your goal is to educate and inform your prospects regarding matters that trouble them daily."
Acquiring consistent, high-quality business leads is a major challenge for eLearning and HR tech companies, with 68% of B2B marketers reporting difficulty. Cold outreach and generic online ads have lost effectiveness as marketers adopt more strategic approaches and buyers use ad blockers. Content-led strategies build trust and generate qualified leads when tailored for every stage of the sales funnel. Thought leadership such as in-depth articles, eBooks, whitepapers, research reports, and surveys educates prospects, highlights industry challenges, and provides unique analyses and actionable tips. Identifying pain points and goals enables creation of insightful content that attracts attention and nurtures prospects toward conversion.
Read at eLearning Industry
Unable to calculate read time
Collection
[
|
...
]