Google's introduction of AI Mode to US users represents a significant development in search technology, enhancing the user experience with advanced reasoning and multimodal capabilities. The update allows users to delve deeper into topics through follow-up questions and provides links that deliver more relevant content. However, this shift raises concerns within the ad tech ecosystem, as many publishers are already struggling with reduced traffic caused by previous updates, like AI Overviews, that altered traditional search dynamics in favor of AI-driven approaches.
AI Mode is our most powerful AI search, with advanced reasoning and multimodality, enabling deeper exploration through follow-up questions and helpful web links.
Following the AI Overviews update, links included get more clicks than traditional listings, yet many publishers still experienced a reduction in traffic.
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