Microsoft launched 'Signal,' a print magazine, to counteract the noise and digital overload in today's content consumption landscape. The magazine, featuring 120 pages of in-depth articles on AI and Microsoft technologies, aims to provide business leaders with substantive information away from social media distractions. As noted by executives, Signal is designed to foster trust and engagement through thoughtful, longer-lasting content rather than quick, fleeting posts found on platforms like TikTok or X. CEO Satya Nadella and Bill Gates contribute to the magazine's highlights, reinforcing Microsoft's narrative.
Signal is our answer to a timely question: How do we earn trust and hold attention in an age of scroll and skim?
[Signal is] partly a reaction to that, which is: how do we create something that's more thoughtful and has some more permanence.
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