"Our research suggests AI chatbots could easily be used for covert advertising to manipulate their human users. Chatbots trained to embed personalized product ads in replies to queries influenced people's choices about products, and most participants didn't recognize that they were being manipulated."
"In 2023, Microsoft started running ads in Bing Chat, now called Copilot. Since then, Google and OpenAI have experimented with advertisements in their own chatbots, while Meta has begun sending customized ads based on interactions with its generative AI tools."
"People are increasingly treating chatbots as companions and therapists, with some users even developing deep relationships with AI. In these circumstances, people can easily forget that companies ultimately create chatbots to turn a profit."
AI chatbots are increasingly consulted for various tasks, including product recommendations and emotional support. Research indicates that these chatbots can embed personalized ads in their responses, influencing user decisions without their recognition. Major tech companies like Microsoft, Google, and OpenAI are integrating ads into their chatbot services, raising concerns about consumer manipulation. As users develop deeper relationships with chatbots, the potential for covert advertising becomes more pronounced, highlighting the need for awareness regarding the profit motives behind these technologies.
Read at The Conversation
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