An increasing number of professionals, including marketers, are turning to side gigs through platforms like Fiverr and Upwork to seek fulfillment beyond their day jobs. While monetary compensation can be a factor, the primary drivers for side gigging include meaningful work, recognition for individual contributions, and gaining experience in diverse areas. Many turn to these opportunities to pursue their passions and build portfolios, especially when their main jobs limit their creativity and growth. Employers should therefore understand these needs to improve talent retention.
Platforms like Fiverr and Upwork empower side giggers to pursue meaningful work, gain recognition, and explore passions, helping them find fulfillment outside their main job.
Contrary to popular belief, money isn't the primary driver for most side giggers; instead, the ability to choose work and gain experience often takes precedence.
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