YouTube's Premium Lite service, launched to provide an ad-lite experience, will now include ads in Shorts and music content from June 2025. Subscribers received notifications about this change via email, raising concerns among those who use music and Shorts features. While the service remains cheaper than the full Premium subscription (at $7.99), the increase in ads marks a shift in YouTube's approach to monetization. The decision may frustrate users who viewed Premium Lite as a way to enjoy ad-free content.
When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube.
The good news is that if you don't engage with music videos or YouTube Shorts, then you likely won't see much of a difference when using the app.
Collection
[
|
...
]