"Puck hires big stars and gives them newsletters that are all mostly part of a subscription bundle. These newsletters are often must-reads in their categories - everyone in Hollywood reads Puck's Matt Belloni, for instance."
"The idea is to combine the financial incentives of the influencer economy with the rigor of old-school journalism - you'll hear Sarah say journalists were the original influencers, which is Puck's catchphrase."
"The creator and influencer economy works very differently than journalism does. If you take a high-level look at the business of most creators, they all kind of look like little ad agencies, doing brand deals and negotiating rates in a way that has always felt incompatible with journalism."
"Finding a way to bridge the gap is basically the challenge in media - how do you find new readers who are willing to pay without accidentally giving your work away for free on platforms that don't seem to value it very much?"
Puck is a new media company that employs prominent journalists to create must-read newsletters as part of a subscription bundle. Reporters receive equity and a share of revenue, merging influencer economy incentives with traditional journalism. The challenge in modern media lies in attracting paying readers while avoiding the pitfalls of giving content away for free on low-paying platforms. Conversations about these issues are common among media professionals, highlighting the ongoing struggle to adapt to the evolving landscape.
Read at The Verge
Unable to calculate read time
Collection
[
|
...
]