Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
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Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
"AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions, especially when it comes to streamlining tasks and improving the audience experience."
"Fifty-three percent of publisher respondents said their companies use AI for internal chatbots and AI assistants, voice-to-text translation, and multi-media generation, respectively."
"Voice-to-text translation can also be used for translating articles from one language into another. Dow Jones developed an AI-assisted auto-translation service that uses an LLM model to translate English-language news content into Korean and other languages."
"We expanded to Japanese, German, French and Arabic, and the process has been refined,"
AI has become integral to editorial workflows among publishers, with tools embedded in daily functions. A survey revealed that 53% of publishers utilize AI for internal chatbots, voice-to-text translation, and multimedia generation. These applications help automate time-consuming tasks, such as transcribing interviews and translating articles. Dow Jones has developed an AI-assisted auto-translation service to broaden its audience by translating content into multiple languages, including Korean, Japanese, German, French, and Arabic.
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