"Berman, who is perfectly decent-looking and can doubtless Rollerblade as well as the next man, but who would probably not qualify as America's most eligible bachelor even if he were still unmarried, relates the magazine's mission in the practiced tones of a salesman - one of his hats at George, where he's been doing the rounds of potential advertisers. The magazine, he says, is intended to be to politics what Rolling Stone is to popular music, or Forbes is to business, or Allure is to beauty: a fan of its industry."
"Eventually, Berman gets around to the fact that George has also got John F. Kennedy Jr., which helps when it comes to starting up a magazine about politics. Kennedy's ability to get political types on the phone is probably surpassed only by that of the president, and his ability to get almost anyone else on the phone is probably unrivaled."
Michael Berman, co-founder and executive publisher of George, pitches the magazine at the Oyster Bar with practiced salesmanship while compensating for not being John F. Kennedy Jr. George positions itself as a fan of politics, modeled stylistically on magazines like Rolling Stone and Allure, emphasizing snazzy graphics and celebrity photography by Herb Ritts. The editorial focus targets behind-the-scenes political operators — speechwriters, ad-makers, fund-raisers, and fixers — rather than headline politicians. The publication claims no particular political allegiance and benefits from John F. Kennedy Jr.'s exceptional access to political and cultural figures.
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