Broadband service providers face increasing challenges in maintaining video service profitability amid rising programming costs and consumer shifts to streaming. Despite these issues, many continue to renew channel agreements without sufficient data. According to a study, customer satisfaction is largely influenced by fair pricing and availability of favored channels. To optimize profitability, providers should carefully analyze channel popularity and renegotiate contracts accordingly, potentially creating genre-specific packages to enhance customer engagement and satisfaction.
Broadband providers need to evaluate their video channel offerings based on viewership data rather than automatically renewing contracts, which can lead to unprofitability.
According to Innovative Systems, customer satisfaction with video services is driven primarily by fair pricing and the availability of desired channels.
Providers should consider whether their channels are still relevant or if competing streaming options offer better value to consumers.
Targeted genre-based packages, such as Sports, Kids, and Movies, can help enhance subscriber satisfaction and profitability in the video service market.
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