""I've said for a decade and more that we all are serfs on the property of the monopoly of Google. We have now transitioned into true positive territory of our own traffic, with our own hands, not dependent on anyone else.""
""As a result of those efforts, People Inc. reported 27% year-over-year growth in its off-platform audiences in Q1. This off-platform growth was a significant contributor to an 8% growth in digital revenue for People Inc.'s publishing portfolio.""
""People Inc.'s publishing portfolio also saw 26% growth in licensing and other revenue, which the company attributed mainly to its D/Cipher+ contextual targeting platform, improved monetization on Apple News+ and a content partnership with Meta from the end of last year.""
People Inc. is rebranding and restructuring to lessen its dependence on Google, having lost two-thirds of its referral traffic. The company reported a 27% year-over-year growth in off-platform audiences, contributing to an 8% increase in digital revenue for its publishing portfolio. This growth was driven by syndication deals and AI licensing agreements. The publishing arm generated $253 million in digital revenues, with notable increases in performance marketing and licensing revenue, attributed to various strategic initiatives and partnerships.
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