Semafor's new AI tool helped boil down its entire flagship conference into nine takeaways
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Semafor's new AI tool helped boil down its entire flagship conference into nine takeaways
"“This is AI doing something that's really hard for people to do,” Ben Smith, co-founder and editor-in-chief of Semafor, told me. “Even if we weren't moderating interviews, editing stories, talking to sources, and doing all the things journalists do [during an event], it would be impossible to really consume all the information - all that speech - and walk away with a really clear sense of everything that was said and what the prevailing opinions were.”"
"Smith is quick to clarify that Semafor Intelligence is not an AI-written product. While the tool initially output more than nine central themes, journalists reviewed, consolidated, and curated the final list. Humans also wrote and edited the copy. Each quote in the report links to timestamped YouTube videos of the event, ensuring accuracy."
"“AI tools are incredibly powerful, but we're also intensely aware of our responsibility to our audience that we're giving them really high-quality material that is not hallucinated,” said Smith."
More than 500 CEOs and power brokers gathered in Washington, D.C. for Semafor World Economy, featuring hundreds of speakers including major financial, government, and cabinet figures. Semafor then developed an AI-assisted editorial product called Semafor Intelligence. Journalists draft the report, while a custom-built AI tool analyzes transcripts from the event and initially generates more than nine central themes. Journalists review, consolidate, and curate the final list of nine themes covering topics such as supply chains, the Iran War, and the AI race. Each theme includes bottom-line analysis and relevant quotes tied to timestamped YouTube videos to support accuracy. The product is not AI-written, and quality and non-hallucinated content are emphasized.
Read at Nieman Lab
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