"Chien's newsletter, Morning, Trojan, is the only student news outlet not financially supported by USC, relying instead on donations and advertisements to operate."
"With a 70% open rate and a core group of highly engaged subscribers, Morning, Trojan stands out in the student media landscape for its independence and innovative content."
"Chien noted that traditional student newspapers often fail to engage readers, prompting him to seek a format that would effectively capture their attention and interest."
Tomo Chien, a USC journalism student, created Morning, Trojan, a weekday newsletter featuring quick summaries of news about USC and California. With around 12,000 subscribers and a 70% open rate, it operates independently through donations and advertisements. Chien's approach combines serious reporting with humor, attracting a dedicated audience. He emphasizes the need for innovative formats to engage readers, contrasting his experience with traditional student newspapers, which often struggle to capture attention despite their importance in journalism education.
Read at Poynter
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