"When you're working in the creative industry, it's quite easy to turn all of your focus on to your creative output and leave almost no time at all to feed your creative input: Always chasing the next big project deadline, missing that film or exhibition you really wanted to see, or skipping a walk where your brain might have time to wander to go the fastest route."
"Inspiration and time spent doing things that fuel your practice feel harder and harder to grasp when burnout is a constant barrier, and that's on top of creatives tackling complex new realities like the use of AI, an invention that demands that we speed up rather than slow down. Finnish graphic designer Emmi Salonen has been running her London-based practice, Studio Emmi, since 2005, partnering with clients and creatives who want to make a positive contribution to society and planet."
Chasing deadlines and prioritising creative output can starve creative input, making inspiration scarce and increasing burnout risk. Emmi Salonen experienced prolonged exhaustion and a creative blank that prompted a year-long sabbatical. She sought conversations with makers across remote islands and Ethiopia and spent extended time in nature, noticing interdependence and connectivity. Returning to Finland, she reframed creativity as a delicate ecosystem that requires balance and external nourishment rather than isolation. She began an ecosystems project to create a visual model for sustaining and nurturing creative practice, emphasising recovery and diverse inputs.
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