"The CDC reports that as of 2022, more than a third of American adults aren't getting the recommended seven hours of sleep a night. That lack of sleep seems to be coming to a head, with a 2024 survey from Sleepopolis showing that 92.6% of American adults want to improve the quality of their sleep, and that more than half of those surveyed said they planned to purchase a sleep product in the next year."
"2025 has seen big funding rounds for companies that make devices focused on measuring or optimizing sleep quality. Health tracker Oura raised $200 million in December 2024, and smart mattress maker Eight Sleep raked in $100 million in August. Calm-which was last valued at $2 billion when it completed a series C funding in late 2020-thinks it has an opportunity to turn its already strong position in sleep, built by its meditation app, into a distinct product."
More than a third of American adults were not getting seven hours of sleep nightly as of 2022, and 92.6% want to improve sleep quality, with many planning to buy sleep products. Calm expanded its offerings with Calm Sleep to provide personalized, habit-focused sleep plans based on a questionnaire and to encourage lifestyle adjustments across the day. Calm charges $69.99 yearly or $19.99 additional for existing subscribers. The sleep market continues to attract large funding rounds, with Oura and Eight Sleep raising significant capital, and Calm sees an opportunity to move beyond bedtime content into a full sleep improvement product.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]