"Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Donald Trump imposed on U.S. imports from Switzerland last month. The tariffs - among the highest set by Trump worldwide - were met with shock and dismay in Switzerland, a leading producer of high-end watches and other luxury goods."
"Costing 139 Swiss francs ($175), the watch named "WHAT IF...TARIFFS?" went on sale on Wednesday and is only available in Switzerland, a company spokesperson said on Friday. The spokesperson said the watch was made with a knowing "wink" and sent a wake-up call to the Swiss government, which so far has not managed to secure a reduction of the tariffs."
Swiss watchmaker Swatch launched a special edition model called WHAT IF...TARIFFS? featuring the numbers three and nine reversed on its face to reference 39% U.S. tariffs on Swiss imports. The watch costs 139 Swiss francs ($175) and is only available in Switzerland, with sales reportedly strong and delivery delayed by one to two weeks due to very high demand. Swatch described the design as a knowing "wink" and a wake-up call to the Swiss government, and said sales will cease immediately if the United States reduces the tariffs. Swiss officials continue to negotiate tariff reductions with the U.S.
Read at Fast Company
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