"The latest effort, known internally as 'Transformer,' is being developed within its devices and services unit, according to four people familiar with the matter. The phone is seen as a potential mobile personalization device that can sync with home voice assistant Alexa and serve as a conduit to Amazon customers throughout the day."
"Bezos had envisioned a smartphone that had shopping at its core and could take on Apple by offering shipping convenience and discounts through the Prime membership. Along the way, Amazon could gain a wealth of new data about users only available through mobile phones combined with purchase history and content preferences."
"As envisioned, the new phone's personalization features would make buying from Amazon.com, watching Prime Video, listening to Prime Music or ordering food from partners like Grubhub easier than ever, the people said."
Amazon is working on a new smartphone, internally named 'Transformer', which aims to integrate with Alexa and enhance mobile personalization for users. This device is part of Jeff Bezos' vision for a voice-driven computing assistant. The phone is expected to facilitate easier access to Amazon services like shopping, Prime Video, and food ordering. However, details about pricing, revenue expectations, and the project's timeline remain unclear, and the initiative could be abandoned if strategies change or financial issues arise.
Read at Newsmax
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