
"The smartphone would feature personalized features that would make it easier to use Amazon's suite of apps, including Amazon Shopping, Prime Video, and Prime Music."
"AI features are said to be a big focus for the smartphone, which is being seen internally as a way to encourage Amazon customers to use its AI products."
"The company spent more than a year revamping its Alexa assistant with generative AI features, finally launching it this February as Alexa+."
Amazon is reportedly developing a new smartphone called 'Transformer' over 11 years after the Fire Phone. The device aims to enhance user experience with personalized features for Amazon's apps, including Alexa support. The smartphone is being created by a new unit within the Devices division, led by J Allard. This initiative aligns with Amazon's significant investment in AI, including a recent $50 billion investment in OpenAI and a projected $200 billion in AI-related expenditures by 2026.
Read at TechCrunch
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