"Grindr is in early testing for a new, higher-priced subscription tier called 'Edge,' the company confirmed to Business Insider. The company has already piloted this tier in Australia and New Zealand, and is now bringing it to select American cities. As part of this testing, Grindr is trying different price points that vary from user to user. Test pricing starts at $80 a week and goes into the hundreds."
"Screenshots posted online show monthly subscription rates of $349.99 and $499.99. At those prices, one year of Grindr Edge would cost between $4,199.88 and $5,999.88. 'This early-stage pilot is part of our broader strategy to make Grindr smarter, faster, and drive more meaningful connections,' a Grindr representative wrote to Business Insider. So what does spending that much get you? The three main AI features of Edge will be Discover (personalized matches), Insights (a 'signal before messaging'), and A-List (a recommendation feed for old chats)."
Grindr is piloting a new higher-priced subscription tier called 'Edge' in Australia, New Zealand, and select U.S. cities. Test pricing varies by user and ranges from $80 per week into the hundreds, with screenshots showing monthly rates of $349.99 and $499.99, implying annual costs between $4,199.88 and $5,999.88. Edge bundles AI features—Discover (personalized matches), Insights (a 'signal before messaging'), and A-List (a recommendation feed for old chats)—and includes all Grindr Unlimited features such as no third-party ads. Competitors' top tiers typically price below $100 monthly, while Grindr Unlimited lists between $27.99 and $44.99 monthly.
Read at Business Insider
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