Connor Hayes has been appointed as the head of Threads by Meta, moving from his role as VP of product for generative AI. Previously, Adam Mosseri, head of Instagram, managed Threads. The platform has developed into a significant entity and requires dedicated leadership. Since its launch in 2023, Threads has seen remarkable growth with mobile daily active users (DAUs) nearing 115 million, closely approaching the 132 million DAUs of competitor X, according to Similarweb data.
Meta has appointed Connor Hayes, the VP of product for generative AI, as the new head of Threads, indicating its growth beyond merely a side product of Instagram.
With Threads launched in 2023, it is experiencing rapid growth, currently averaging about 115 million daily active users, nearing X's 132 million DAUs.
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