Why Mobile Optimisation and a Smooth User Experience Are Essential for Business Growth
Briefly

The article highlights that over half of global web traffic now comes from mobile devices, necessitating mobile optimisation for businesses. With Google implementing mobile-first indexing, sites that aren't mobile-friendly face lower search rankings and increased bounce rates. This shift has seen industries like e-commerce and online casinos optimise their platforms to enhance mobile user experiences, adopting features like responsive design and mobile wallets. Ultimately, mobile-first design influences how brands engage with customers, making it vital for user retention and business growth.
If a site fails to deliver that, most users won't wait around. For any business trying to grow, mobile optimisation and strong UX are no longer optional; they're essential.
More than 62% of website traffic now comes from mobile devices, and that number continues to climb. Businesses that fail to adapt to this mobile-first reality lose visibility and engagement.
Mobile performance directly affects search rankings, so if a site isn't mobile-friendly, it's not just users who are frustrated—search engines are too.
For these industries, mobile optimisation isn't just a nice-to-have; it's the backbone of user retention and revenue growth.
Read at Business Matters
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