The article highlights that over half of global web traffic now comes from mobile devices, necessitating mobile optimisation for businesses. With Google implementing mobile-first indexing, sites that aren't mobile-friendly face lower search rankings and increased bounce rates. This shift has seen industries like e-commerce and online casinos optimise their platforms to enhance mobile user experiences, adopting features like responsive design and mobile wallets. Ultimately, mobile-first design influences how brands engage with customers, making it vital for user retention and business growth.
If a site fails to deliver that, most users won't wait around. For any business trying to grow, mobile optimisation and strong UX are no longer optional; they're essential.
More than 62% of website traffic now comes from mobile devices, and that number continues to climb. Businesses that fail to adapt to this mobile-first reality lose visibility and engagement.
Mobile performance directly affects search rankings, so if a site isn't mobile-friendly, it's not just users who are frustratedâsearch engines are too.
For these industries, mobile optimisation isn't just a nice-to-have; it's the backbone of user retention and revenue growth.
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