"Snoa is prolific even by the standards of underground rap: the 19-year-old from Leicester has released 71 singles so far this year, plus three albums. But while some of his peers casually throw any old chum into the sea knowing that fans will still feast on it, Snoa keeps his quality at a remarkably high level. The ethereality of producer 444Jet's beats on Snoa's July album 2il De4th Du Us 7art make it a classic of the cloud-rap genre, while the bass he tends to rap over, maximally throbbing into redlined distortion, means he feels somewhat aligned with the ragers thrown down by Playboi Carti, Che, OsamaSon and other contemporary US names."
"But one track he'll sound like Bladee warbling about existence, the next like Giggs gruffly slating his enemies, and this mutable flow and his equally varied beat selections (some self-produced) mean you can't hem him into any one sound. His home city is rarely documented in rap so it's nice to have local details, whether sarcastically upbeat about the drug trade on Plan (Welcome to Leicester, it's popping here / K2, whip, e-scooters are profiting) or morose on City: It's like talking to a brick wall when you in Leicester Race wars, postcodes, 25 sides, everybody so divided."
"He sounds superb slinging club-ready chatter over classic grime on 1ne After Another, while Dodecahedron is like a lo-fi Neptunes beat made for a bouncing secondhand Toyota Yaris. How much longer do I have to wait before I blow? he complains on the latter. On this form it shouldn't take another 71 tracks."
Snoa is a 19-year-old rapper from Leicester who released 71 singles and three albums in one year. The July album 2il De4th Du Us 7art features producer 444Jet's ethereal beats and stands as a cloud-rap classic. Snoa raps over maximally throbbing, redlined distortion bass that aligns him with ragers like Playboi Carti, Che and OsamaSon, while some tracks recall Bladee or Giggs. He self-produces some beats and alternates mutable vocal styles across tracks. Local Leicester details appear on Plan and City, shifting from sarcastic depictions of the drug trade to morose observations. Upcoming plans include a self-produced album and UK live shows.
Read at www.theguardian.com
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