"Songs by Benito Antonio Martínez Ocasio, better known as Bad Bunny, were streamed nearly 20 billions times on Spotify in 2025, more than any other artist. The Puerto Rican superstar's triumphant run continued Sunday - a week before he was set to headline the Super Bowl halftime show - when he won three Grammys including album of the year for "Debí Tirar Más Fotos (I Should Have Taken More Photos)." It was the first time an all-Spanish-language album has won the Recording Academy's top award."
"Before Bad Bunny became a global music star, he was known as the "King of Latin Trap." Trap is slang for houses where drugs are sold and it's the name of a subgenre of urban hip-hop that originated in the American South, specifically in Georgia. Bad Bunny's earliest songs were the Spanish version of trap; they were not very Latin-sounding even though they were sung in Spanish, and they speak of drugs, violence, and sexuality, just like American trap."
Bad Bunny streamed nearly 20 billion times on Spotify in 2025 and won three Grammys, including Album of the Year for Debí Tirar Más Fotos, the first all-Spanish album to win the Recording Academy's top award. He was set to headline the Super Bowl halftime show. Alejandro L. Madrid is Walter W. Naumburg Professor of Music at Harvard. Bad Bunny began as the "King of Latin Trap." Trap originated in the American South, specifically Georgia, and his earliest songs were Spanish versions addressing drugs, violence, and sexuality. Many Puerto Ricans initially criticized trap as vulgar. His musical style has changed since 2016; today his music is no longer trap.
Read at Harvard Gazette
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