Critical Role's live shows have become a major event, drawing thousands of fans from around the world. The remarkable demand for merchandise and attendance shows the depth of their fan engagement, as people traveled significant distances and spent large amounts of money to be part of the experience. The vibrant atmosphere was similar to K-Pop concerts, complete with cosplay, merchandise trading, and passionate fans. The eight cofounders have successfully expanded their brand into various realms, including animation, gaming, and publishing, celebrating nearly a decade of impactful storytelling and live performances.
Thousands of people have paid hundreds of dollars to watch them play 'Dungeons & Dragons' - and now, their new game, 'Daggerheart' - for close to five hours.
A fan based in South Korea estimated they'd spent close to $6,000 to see CR live. Another told me they'd spent close to $10,000 to fly in from Los Angeles.
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