"In an impressively steady 10-year shift, two-thirds of time spent with streaming music platforms has shifted from free sources to paid streaming."
"In 2015, over three-quarters of the time spent with streaming music sources was spent with free platforms, at 78%. This high percentage continued into 2016 but started to lose ground to paid sources starting in 2017. 2020 marks the first year that paid sources surpassed free for the percent of time Americans 13+ spend with streaming music sources."
"Edison observes many reasons for the shift to paying for music streaming; intolerance for advertisements is one. Another is a general, cross-industry acceptance of media subscriptions."
Streaming music listening has moved substantially from free tiers to paid services over the past decade, with two-thirds of time now spent on paid platforms. In 2015, 78% of streaming time was on free platforms, and free usage began declining after 2016 as paid services gained ground from 2017 onward. By 2020, paid sources accounted for a larger share of streaming time than free among Americans aged 13 and older. Key drivers of the shift include intolerance for advertisements and broader consumer acceptance of subscription-based media models.
Read at RAIN News
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