"In 2019, Record Store Day partnered with manufacturer Crosley to revive a 3-inch collectible vinyl format first launched in Japan in 2004. Five years later, a new 4-inch-sized format called Tiny Vinyl wants to take the miniature vinyl collectible crown, and launch partner Target is throwing its considerable weight behind it as an exclusive launch partner, with 44 titles expected in the coming weeks."
"It's 2025, and the global vinyl record market has reached $2 billion in annual sales and is still growing at roughly 7 percent annually, according to market research firm Imarc. Vinyl record sales now account for over 50 percent of physical media sales for music (and this is despite a recent resurgence in both cassette and CD sales among Millennials). It's in this landscape that Tiny Vinyl founders Neil Kohler and Jesse Mann decided to come up with a fun new collectible vinyl format."
"Kohler's day job is working with toy companies to develop and market their ideas. He was involved in helping Funko popularize its stylized vinyl figurines, now a ubiquitous presence at pop culture conventions, comic book stores, and toy shops of all kinds. Mann has worked in production, marketing, and the music business for nearly three decades, including a stint at LiveNation and years of running operations for the annual summer music festival Bonnaroo."
Tiny Vinyl introduces a four-inch collectible vinyl format launching exclusively at Target with 44 titles planned. In 2019, Record Store Day and Crosley revived a 3-inch collectible vinyl; Tiny Vinyl aims to capture attention in the miniature collectible category. The global vinyl market reached $2 billion in 2025 and continues growing about 7 percent annually, with vinyl accounting for over half of physical music sales despite cassette and CD resurgences. Founders Neil Kohler and Jesse Mann are based in Nashville; Kohler has toy-industry experience popularizing Funko figurines, and Mann has nearly three decades in music production, marketing, and festival operations.
Read at Ars Technica
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