""The $8 billion payout is a testament to the fact that the twin engine of ads and subscriptions is firing on all cylinders," Cohen observed. He emphasized that the news does not represent an end point, but a continuing story. He frames the ultimate goal as "to build a long-term home for every artist, songwriter, and publisher on the global stage.""
"Cohen refers to a "twin-engine model," referring to display ads alongside free content, and subscription plans which remove the ads."
""We have a long vision," Cohen stated. "We are not going to stop until we become the number one revenue source, not just the best partner.""
YouTube Music paid over $8 billion to the music industry between July 2024 and June 2025, combining advertising revenue and subscription earnings. Lyor Cohen, YouTube's Global Head of Music, credited a twin-engine model that pairs ad-supported free content with ad-free subscription plans. The payout grew from $6 billion two years earlier, indicating platform expansion and increased payments to rights holders. The platform aims to build a long-term home for artists, songwriters, and publishers globally and to continue pursuing the position of the top revenue source for the music industry.
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