"The mp3 blog aggregator was, theoretically, taste-agnostic, but there was a general vibe to the music that got big there in the site's heyday: The songs that flourished were both pretty and edgy, often tapping into the primal pleasures of hearing a radiant pop melody atop bassy, Limoncello-scented club music."
"Forever, his debut album as Hekt, is rich with all the nauseous excitement of a kid trying to square the sugar rush of a Big Gulp with the toothache that comes after. His embrace of the tacky, neon-hued squelch of the early 2010s suits an era marked by wild excess and extreme lack."
"Nørbæk seems to remember those songs for what they represented in the moment: freedom, movement, and gritted-teeth optimism. That Forever is being released on Numbers, an early home for artists like SOPHIE and Rustie, practically feels like a foregone conclusion."
The decline of the music blog ecosystem due to DMCA takedowns and streaming services has affected the popularity of tracks like 'Forever' by Hekt featuring Smerz. In the early 2010s, a specific sound flourished, characterized by pretty and edgy songs that combined pop melodies with bass-heavy club music. Influential producers like SOPHIE and Hudson Mohawke shaped the genre, and Hekt's debut album 'Forever' captures the excitement and optimism of that era while reflecting on themes of freedom and movement.
Read at Pitchfork
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