Ole & Steen's Danish Pastries And Sandwiches: A Hit In NYC
Briefly

Josh Pickens, president of Ole & Steen, highlights the importance of their Cinnamon Social pastry in securing success in New York City. The Danish bakery, known as Lagkagehuset in Denmark, operates five NYC locations and has expanded greatly since its debut in 2019. Under ownership of Nordic Capital and L Catterton, the bakery emphasizes both pastries and food offerings, including salads and sandwiches. Its toastie sandwiches on house-made focaccia and sourdough baguettes are popular choices, along with a collaboration with Counter Culture Coffee for unique coffee blends.
The Cinnamon Social, a soft, buttery pastry layered with cinnamon and vanilla custard, is vital to Ole & Steen's success in New York, according to Josh Pickens.
Ole & Steen, based in Copenhagen and led by Josh Pickens in NYC, has expanded significantly in the U.S., focusing on both pastries and food.
Read at Forbes
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