Dream Midtown has transformed its PHD Terrace rooftop into a cherry orchard, featuring over 20,000 cherries and an array of Instagram-worthy decor. This design was created by Laila Ahmed and Yvonne Najor, embracing both European orchard aesthetics and New York glamour. The cherry theme extends to custom cocktails and desserts, making it a vibrant summer hotspot in NYC. Celebrating its 10th anniversary, PHD Terrace continues to draw visitors with its chic ambiance and skyline views, promising a fun and memorable outdoor experience.
What sets this pop-up apart is the energy-it's bold, nostalgic and full of personality. We wanted to create something that feels like pure summer fun.
We wanted to create something that feels like pure summer fun, and I think we really captured that.
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