""This is a highly immersive, communal experience, combining the energy of a live concert with the scale, comfort, accessibility and affordability unique to AMC," Adam Aron, the chief executive officer of AMC Entertainment said during an earnings call Tuesday afternoon."
""The next chapter of live shows isn't about proximity to big venues, it's about creating visceral, intimate, affordable live connection between artists and fans no matter where they are," Rohit Kapoor, Arena One's founder, said in a statement."
""Arena One gives artists a new cinema-native canvas to create live performances, while amplifying the raw energy and shared fandom that makes live shows unforgettable.""
AMC is launching a live concert experience in 300 theaters, allowing artists to interact with audiences in real time. This initiative features pop stars like Bebe Rexha and Maren Morris. The concerts will be broadcast live, moving away from pre-recorded content. Ticket prices will range from $40 to $75. The partnership with Arena One aims to create an immersive experience that combines the energy of live concerts with the comfort of theaters, making performances accessible to a wider audience.
Read at Los Angeles Times
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