Sour Patch Kids is hosting a vibrant pop-up party in Brooklyn to kick off NYC’s summer festival season, featuring EDM artist Alison Wonderland. The event promotes their new 'Glow Ups' gummies, designed to glow under blacklight, and will offer guests glowing cocktails and interactive experiences, including a Blacklight Beauty Bar and photo opportunities. Entry is free but limited, appealing to festival-goers and nightlife seekers looking for an engaging, Instagram-worthy experience before Governors Ball and other summer events.
Just in time for one of New York's biggest music weekends, Sour Patch Kids is crashing the party with a fluorescent sugar high.
The rave-ready pop-up celebrates the launch of Sour Patch Kids Glow Ups, a new limited-edition strawberry-watermelon gummy laced with edible confetti that literally glows under blacklight.
The space will be filled with interactive experiences like a Blacklight Beauty Bar, a Snapchat AR Mirror and photo ops that'll keep your followers guessing.
Entry is free, but don't sleep on it-space is limited and it's first come, first served.
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